39% of research leaders say AI has revolutionized their workflows. Only 19% of individual contributors agree. Here's why meaning-making still needs a human.
Testing SurveyMonkey + Claude Integration: Meet My Client
I'm testing SurveyMonkey's new Claude integration through a full market research project — questionnaire to report. Follow along with my mock client, KidStrong.
MRII Adoption Data, SurveyMonkey Inside Claude, and the AI Research Tools Getting Funded
The MRII report put a number on the AI adoption gap. SurveyMonkey is now inside Claude. Here's what this month's news means — and why most of us are still figuring it out.
Anthropic Says Market Research Is Highly AI-Exposed. The Data Is More Complicated.
Anthropic ranked market researchers among the top 5 most AI-exposed occupations. Before you react, here's what the methodology actually measures — and what it misses.
Qualtrics X4, Anthropic's Labor Study, and the AI Tools Market Researchers Are Actually Using
Anthropic flagged market research as highly AI-exposed. Qualtrics launched synthetic panels at X4. Here's what March's news actually mean for research teams.
