A full market research project, start to finish, using SurveyMonkey's new Claude integration.
SurveyMonkey launched a Claude integration built on Model Context Protocol (MCP). This means you can build surveys, generate distribution links, and pull live response analysis all from inside a Claude conversation, without switching applications. If you work in market research and you've been watching AI tools from the sidelines, this one is worth paying attention to.
As your friendly, neighborhood research gal, I wanted to see what this actually looks like in practice. So I'm running a real project from scratch — research brief, questionnaire, field, analysis, and report — using KidStrong, a science-based child development franchise, as my mock client.
Here's the full series.
Building the Questionnaire with Claude (coming soon)
Field: How I Collected Responses (coming soon)
Analysis: What Claude Found in the Data (coming soon)
The Final Report (coming soon)
Did We Even Need The Survey? (coming soon)
A Note on Methodology
This is a mock research study. I don't have an actual client relationship with KidStrong and I'm working off publicly available information.