Your friendly neighborhood insights gal — scrappy researcher by day, spinning webs with AI by night.
Meaning-Making
+5
May 20, 2026
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3 min read
39% of research leaders say AI has revolutionized their workflows. Only 19% of individual contributors agree. Here's why meaning-making still needs a human.
Anthropic
+4
May 13, 2026
1 min read
Follow along as I run a full market research project, from research brief to final report, using SurveyMonkey's new Claude integration.
Future of Insights
2 min read
I'm testing SurveyMonkey's new Claude integration through a full market research project — questionnaire to report. Follow along with my mock client, KidStrong.
The full research brief for a mock KidStrong market research study — objectives, methodology, sample design, and key research questions.
May 6, 2026
The MRII report put a number on the AI adoption gap. SurveyMonkey is now inside Claude. Here's what this month's news means — and why most of us are still figuring it out.
Apr 29, 2026
8 min read
Anthropic ranked market researchers among the top 5 most AI-exposed occupations. Before you react, here's what the methodology actually measures — and what it misses.
+3
Apr 1, 2026
Anthropic flagged market research as highly AI-exposed. Qualtrics launched synthetic panels at X4. Here's what March's news actually mean for research teams.
